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So-o-o, I’m closing the Little Store as of the end of February.

I’m sad. Very sad. Heartbroken, you might say.

But it’s certainly the right decision.

“I can’t pay the rent,” I told Bill Grimm a/k/a the Cannery Row Company bagman flatly on the phone yesterday. “The store isn’t making any money. What business we did have in January mostly came from Internet sales. It isn’t that people aren’t coming into the store or coming in and then not buying things. It’s that there are no people on Cannery Row.”

“Well, you’re just wrong,” Bill Grimm blustered. “It’s just your store that isn’t making any money. Other businesses are doing fine. I have the January figures. They’re up from January ’08.”

Huh?

I mean I’ve sat in the Little Store and watched all the other businesses for signs of life. When two people wander into the store in 8 hours, there’s very little else to do. Where are all these other sales coming from? Did the Invisible Man take his Invisible Octuplets on a Cannery Row shopping spree? Or maybe the 700 Building opens on to a Space/Time Portal. Even as I type, thousands of alien shopaholics are materializing inside the doors of the Sunglass Hut, the Sand Dollar, Alamo Flags, plundering their shelves.

Or maybe Bill Grimm is cherry picking his statistics. I can believe the Harley store’s sales are up. They only opened last year and it seems like every guy in the world wants to own stuff emblazoned with the Harley insignia. They’re all rugged individualists. Don’t believe me? Read their teeshirts. I can also believe the candy store’s sales are up because, hello! you drag the kids on a three-hour car ride, you have to buy them something. Two thousand square feet of barrels filled with candy! Kid paradise! No price tags on that candy either, so by the time your kid has filled up his basket and the guy at the cash register tells you it’s $22 a pound it’s waaaay too late to back.

But I can’t believe anybody else is making money. I think Bill Grimm is delusional.

And yes of course, I’m a complete failure and maybe I can arrange to get hit by a truck today since suicide isn’t an option – too tough on the kids. I don’t matter, my life is pointless.

My fault.

My responsibility.

BUT… I think the Cannery Row Company fucked me. Was it legal? Sure. But unethical.

First of all despite taking a hefty chunk out of the incidental expenses they charge us -- above and beyond the actual rent -- for advertising, they do no fucking advertising.

And then... For two whole years the Cannery Row Company closed Cannery Row down so they could build their new hotel. We were told they were building the new hotel. We were told it would take ten months. We were not told that Ted Balestreri and Burt Cutino had managed to manipulate those spineless creeps who pretend to be the mayor and the city council into shutting down the actual streets. You bet this had an effect on sales.

Our rent wasn’t reduced though. Frankly an ethical landlord would have reduced the rent.

For two whole years we struggled to survive. Gonna be worth it! we were told. More tourists! Rich tourists.

This was the period during which I signed my second lease. In retrospect I shouldn’t have. But the Little Store had done so well its 1st 15 months and I really loved it and I wanted to believe sleazy Bill Grimm when he prattled on and on about how good times were just around that bend.

The hotel was finally finished in July 2008. And then the price of gas shot up. Monterey isn’t on the way to anywhere else, it’s a destination you have to want to go to. And nobody did. Tourism was way down. Again – purely anecdotal observation. I can’t find any official statistics. The closest proxy would be Aquarium attendance but those stats are kept in an underwater vault guarded by white sharks.

We did half the sales in July 2008 that we did in July 2007.

From that point on we were fucked, and it was only a matter of time. I loved my customers, I felt like the store was a magical sanctuary in a crusty gray Universe. I kept trying. But I knew the rent reduction the Cannery Row offered me in November wasn't going to work unless they also waived the rent for January & February. And they weren't going to do that. January and February are always dead. This year has been a lot more moribund than last. It’s always been the July money that's gotten us through the winter slump. But this year there wasn’t any.

So. We’re through. I'm hysterical right now but in a few days I'll be relieved. It’s been a heavy, heavy load to tote.

Just one more recital of a story that will be told over and over and over again in the next few years. The US of A's bedtime story, you might say.

Because the economy isn’t getting any better. In fact all indications seem to point to the economy getting worse. Even assuming Keynes was right and this stimulus package does what it’s supposed to do, it’s still a Ponzi scheme. Who gets left holding the bag? Well some of them – your children and mine – have already been born. Most of them haven’t.

Plus a hit bigger than the foreclosure crisis is just around the corner though nobody’s talking about it. I refer, of course, to Boomer retirement. Just what happens when Boomers start clamoring for their social security? How do Barack and the Obamatrons intend to pay for that?

I voted for Obama and I continue to like him on a personal level – he feels like a peer somehow, someone with whom I could have an interesting conversation about, say, jazz or the explosive growth of the Indian middle class. I approve of his decision to close Guantanamo. I disapprove of his cabinet appointments. I think his lack of administrative experience is taking a big juicy bite out of his ass right now viz his economic policies although to be fair, the same would be true of John McCain. Senators make lousy presidents, they have no practical fiscal experience.

A federal government as deeply leveraged and indebted as ours is right now is simply making the wrong decision to go more deeply into debt. It makes no sense.
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Cannery Row is a ghost town. Or maybe that town in High Noon just before Gary Cooper and Frank Miller battle it out. The streets are empty, there's a strange, harsh sunlight that no matter what the time of day seems to beat straight down.

"Oh, the Aquarium is hurting," said the enterprising young fellow who'd come into the Little Store to sell me – of all things – search engine placements. Honey, I may look like your Granny but I did that shit before you could stand up to pee, I wanted to tell him. Instead I blinked mildly and waited for more.

"Aquarium attendance is waaaaaay down," he continued.

"I'll bet," I said. "When the economy is this bad, the only fish you want to look at is one poached in white wine with a rosemary garnish."

"Look around out there," the young man said, waving his hand expansively at Steinbeck Plaza where nary a tourist had strolled for going on two hours. The Sunglass Hut: Empty. Alamo Flags: Empty. Fish Hopper Restaurant, deck overlooking the ocean: Empty. Jewelry Store featuring Lab Created Gems: Empty. Cheap Fleece Sweatshirts Made In China With Otter Insignias Tacked Hastily On To the Collar Store: Empty.

"None of you are going to be able to hold on to your businesses as bricks and mortar operations. The rent's too high, how will you pay it?" He grinned at me.

Some day you'll be old and desperate, I thought. Then we'll see how you like people pissing on your grave.

Though of course he was right.

Even when the lines stretched around the block, I never thought the Aquarium was enough of an attraction to sustain the medina of small businesses that had sprung up around it.

Now it isn't an attraction at all. Neither is Monterey. This is going to have dire consequences on the local economy: the only industry here is tourism, if it goes, so do all those jobs that service tourists. And then those jobs that service the people who service the tourists. And it's going. Pebble Beach golf holidays for middle managers? They're downsizing. Those refugees from the Central Valley heat waves? All in foreclosure.

Of course, empty stores are not vacant stores, at least not yet. Cannery Row has its share of those too, of course, a number that is growing daily. The lease on the American Gallery expires at the end of the month. Storefront's gone through three separate iterations in five years. First it was a teeshirt store. Then it was the sibling of an upscale Carmel gallery. Current owner purchased it two years ago.

"Their business model was flawed," he told me then. He was a rangy silver-haired gentleman sporting a huge turquoise belt buckle and a Bolero tie. He owned three galleries already in Sedona, Arizona. "They priced the art too high."

"You think?"

"I know. Young up and coming couples want to spend money on décor. Framed posters are cheesy reminders of their college days. But they don't want to spend so much on art that it will cut into the kitchen renovation they're dreaming of doing."

"How much do they want to spend?" I asked.

"Range is seven hundred and fifty dollars to two thousand," he smiled. I was disappointed that he didn't call me "little lady."

Seven hundred and fifty dollars seemed excessive to me for a kitschy seascape from a Chinese art factory, but what did I know?

Enough, as it turned out.

After the American Gallery closes, I doubt that anyone will move in to rent that space. And it's what you might call a flagship vacancy, on a busy corner, next to the Ghiradelli ice cream parlor, right across the street from another vacant storefront formerly known as As Seen On TV. It will leave a big gaping hole in the bright mantle of commerce.

I make it a point to spy on tourists when they walk past vacant storefronts. Here's what I see: the experience unnerves them, an introjection of grim economic reality into their quality happy time. Eight times out of ten, they'll cross the street to avoid the store.

When two vacant storefronts are right across the street from each other, I suppose they start avoiding the area altogether.



###


The Little Store itself is on life support. It amazes me every time someone buys anything, and people still do buy things – we've accumulated enough good will over the years that our regulars always make it a point to stop by every time they're in Monterey. We're actually busier than many of the other stores on Steinbeck Plaza. Which is pathetic when you think about it.

Yesterday a guy from Fresno came in. "Beautiful day, I decided to get on my bike and go for a ride. Didn't know where I wanted to ride to though. Then I remembered this store and thought, Aha! I'll go to Monterey!"

He beamed at me.

"But what happened to your store? It's so empty –"

I beam back. "Well, I had to make an executive decision. You know – while business is slow we don't want to stock up on products that no one is around to buy. They have a shelf life –"

Of course I'm lying. The reason I don't buy inventory is because I don't have the money to buy inventory. July, traditionally the month Cannery Row shops rake in the Big Bucks that make it all worthwhile, was a complete bust for me this year. I made nothing. Nada. Zilch. Niente. And July is what carries the rest of the year.

There are parallels here between the country's economic collapse and my own. Nobody came to Monterey in July because nobody could afford to drive here. Monterey is most popular with people who live in the Central Valley where the summer temperature flirts with Farenheit 100. Monterey's summers, you will recall, are gray and dreary. In order to afford home ownership – that most cherished of American dreams – many of these people had bought houses thirty, fifty, eighty miles away from where they worked. With gas teetering near five bucks a gallon, they were going broke just driving to work.

True, the wave of foreclosures had already begun in the Central Valley. But honestly I think it was the price of gas that turned it into a tsunami.

"What do you recommend?" said the guy from Fresno.

"Well, this is a great little sauce from an artisan hot sauce maker in Sonoma – it's made with sweet potatoes and habanero! This one is made from chile del arbo – it's the only chile del arbo sauce I've ever run across. And then there's this one, Crying Tongue, made from red savinas. That's our local hot sauce by the way – Sand City is Monterey's industrial annex –"

The guy from Fresno eagerly accepts everything I recommend. After he left the store it dawned on me I could have gotten another fifty bucks out of him. He wasn't buying hot sauce. He was showing support.

I'm thinking a lot about the difference between liquidity and solvency. It's a slippery slope.

###


In other news _______ made his intentions known. I was hoping he wouldn't.

"Why don't you have dinner with me?" he asked.

He's another Little Store regular. About a year ago I began to suspect that he didn't really like chile peppers all that much. He liked me.

"Dinner?" I say. I do the funny thing with my mouth. It makes me look ugly.

"Yeah. You go into a restaurant, they give you a knife and a fork. And food. All you have to give them is money!"

"I don't know," I say.

"What's to know? Either you're hungry or you're not."

"It's that easy, huh?" I say.

"That's right," he said.

But it isn't. ______ would want some kind of emotional connection with me. Dare I say it? Intimacy. Which I'm not capable of giving right now. Added complication in a life that's already waaaay too complicated.

I like the guy. He deserves better. That's why I didn't go out with him.
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Forget Botox, boob implants, facelifts. The real cosmetic difference between the haves and have-nots is their teeth. Dental hygiene is the closest thing we have to a barometer for social Darwinism. You listen to someone who opens his mouth and flashes great big shiny white incisors. The same words are garbled and lost when the speaker's front teeth are yellowing and irregular.

I was reminded of this once again when after a loooong weekend at the store - things are starting to perk up! - I staggered home to watch back-to-back episodes of The Real Housewives of Orange County, a show with which I've become mildly obsessed.

Why?

Well, I'd like to be a Trophy Wife.

It's not gonna happen. But hey! an overworked, exhausted, struggling middle-aged girl can dream.

And as far as I can tell, all that stands between me and my dreams is 20 pounds, breast implants and about $15,000 worth of Smile Enhancement, a cosmetic procedure I could snag for approximately one-third of its American price tag by flying to Bangkok. (Extra added bonus: I could see the Emerald Buddha up close and personal plus spend a couple of relaxing afternoons in a brothel!)

The most interesting of The Real Housewives to me is Jeana, the portly, stoic real estate agent - among the top closers of multi-million dollar properties in California - philosophically making the best of a bad marriage, blunt and unapologetic about her own materialism: "Why have three Mercedes when you can have four?"

Jeana pulled off the Trophy Wife thing right. She cemented the deal when she was young and beautiful. Former Playmate; parlayed the Playboy Mansion fixture gig into marriage to a successful baseball player. Blow jobs? Been there; done that. Now that she's middle-aged, the only thing that passes her lips are the forbidden foods of her girlhood - ice cream, chocolate cake - although she never eats where the camera can see her.

One senses on the other hand that Lauri - recent fiancée of a rich land developer - spends a lot of time on her knees, fighting that gag reflex. Lauri perforce is my Trophy Wife role model! Lauri is blonde, of course. I'm not. The Trophy Wife bylaws don't strictly stipulate "blonde" but the vast majority of club members are. Plus Lauri is athletic and except for my bicycle riding, I'm really not. (And I can't take up tennis because I have no hand eye coordination whatsoever!) But I suppose a really good trainer could figure out Nautilus embraces that after four months or so would make my body look athletic, right? (Okay, maybe six months.) And appearances are everything.

Of course, the main thing standing between me and my dream is my attitude - I fucking hate rich white men. I want to beat them to death with their own sense of entitlement. But surely I could keep my mouth closed - yet open when a flaccid Viagra-teased cock was about to be inserted into it - until the pre-nup was signed and the tasteful, beach-side ceremony at the Pebble Beach Lodge concluded?

I mean, couldn't I?

A girl can dream…

In other news, the Little Store had an almost okay weekend - meaning just under my sales projections. We're tracking to last year's figures. Good given that Cannery Row is one big ugly construction zone and therefore tourism in general is down. Bad in that the business is not showing growth. I would say two-thirds of our sales are to repeat customers - we have incredibly high retention, a devoted customer following.

At some indeterminate point in the future, the construction will be a new luxury hotel. Ridiculous! 'The one thing Cannery Row does not need is a new luxury hotel. The luxury hotels in Pebble Beach do well enough all year round but that's because Pebble Beach has all those golf courses, and tucked away on a private road you have to pay eight bucks to even drive on, is the enclave of the wealthy and discrete.

As far as I can tell -- and the the tourism revenue figures, publicly available, support this -- the other luxury hotels on the peninsula sit empty most of the year. I mean, c'mon! If you had the money to burn on a luxury suite with a wood-burning fireplace and a pink Jacuzzi, would you really want a view of Kitsch Central and Bubba Gump's outside your glass-enclosed balcony? I think not.

But just as "Rosebud" was engraved on Charles Foster Kane's heart, and "Why have ten Mercedes when you can have twelve?" on Jeana's, so the phrase "luxury hotel" is incised on ___ __________, Mister Cannery Row Company's black, corroding aorta. It will bubble up in mucous and despair when he finally expires. And in twenty years - thanks, Global Warming! - all vestiges of his empire will be gone.

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