Cannery Row's Death Throes
Nov. 21st, 2008 03:43 pm
"Oh, the Aquarium is hurting," said the enterprising young fellow who'd come into the Little Store to sell me – of all things – search engine placements. Honey, I may look like your Granny but I did that shit before you could stand up to pee, I wanted to tell him. Instead I blinked mildly and waited for more.
"Aquarium attendance is waaaaaay down," he continued.
"I'll bet," I said. "When the economy is this bad, the only fish you want to look at is one poached in white wine with a rosemary garnish."
"Look around out there," the young man said, waving his hand expansively at Steinbeck Plaza where nary a tourist had strolled for going on two hours. The Sunglass Hut: Empty. Alamo Flags: Empty. Fish Hopper Restaurant, deck overlooking the ocean: Empty. Jewelry Store featuring Lab Created Gems: Empty. Cheap Fleece Sweatshirts Made In China With Otter Insignias Tacked Hastily On To the Collar Store: Empty.
"None of you are going to be able to hold on to your businesses as bricks and mortar operations. The rent's too high, how will you pay it?" He grinned at me.
Some day you'll be old and desperate, I thought. Then we'll see how you like people pissing on your grave.
Though of course he was right.
Even when the lines stretched around the block, I never thought the Aquarium was enough of an attraction to sustain the medina of small businesses that had sprung up around it.
Now it isn't an attraction at all. Neither is Monterey. This is going to have dire consequences on the local economy: the only industry here is tourism, if it goes, so do all those jobs that service tourists. And then those jobs that service the people who service the tourists. And it's going. Pebble Beach golf holidays for middle managers? They're downsizing. Those refugees from the Central Valley heat waves? All in foreclosure.
Of course, empty stores are not vacant stores, at least not yet. Cannery Row has its share of those too, of course, a number that is growing daily. The lease on the American Gallery expires at the end of the month. Storefront's gone through three separate iterations in five years. First it was a teeshirt store. Then it was the sibling of an upscale Carmel gallery. Current owner purchased it two years ago.
"Their business model was flawed," he told me then. He was a rangy silver-haired gentleman sporting a huge turquoise belt buckle and a Bolero tie. He owned three galleries already in Sedona, Arizona. "They priced the art too high."
"You think?"
"I know. Young up and coming couples want to spend money on décor. Framed posters are cheesy reminders of their college days. But they don't want to spend so much on art that it will cut into the kitchen renovation they're dreaming of doing."
"How much do they want to spend?" I asked.
"Range is seven hundred and fifty dollars to two thousand," he smiled. I was disappointed that he didn't call me "little lady."
Seven hundred and fifty dollars seemed excessive to me for a kitschy seascape from a Chinese art factory, but what did I know?
Enough, as it turned out.
After the American Gallery closes, I doubt that anyone will move in to rent that space. And it's what you might call a flagship vacancy, on a busy corner, next to the Ghiradelli ice cream parlor, right across the street from another vacant storefront formerly known as As Seen On TV. It will leave a big gaping hole in the bright mantle of commerce.
I make it a point to spy on tourists when they walk past vacant storefronts. Here's what I see: the experience unnerves them, an introjection of grim economic reality into their quality happy time. Eight times out of ten, they'll cross the street to avoid the store.
When two vacant storefronts are right across the street from each other, I suppose they start avoiding the area altogether.

The Little Store itself is on life support. It amazes me every time someone buys anything, and people still do buy things – we've accumulated enough good will over the years that our regulars always make it a point to stop by every time they're in Monterey. We're actually busier than many of the other stores on Steinbeck Plaza. Which is pathetic when you think about it.
Yesterday a guy from Fresno came in. "Beautiful day, I decided to get on my bike and go for a ride. Didn't know where I wanted to ride to though. Then I remembered this store and thought, Aha! I'll go to Monterey!"
He beamed at me.
"But what happened to your store? It's so empty –"
I beam back. "Well, I had to make an executive decision. You know – while business is slow we don't want to stock up on products that no one is around to buy. They have a shelf life –"
Of course I'm lying. The reason I don't buy inventory is because I don't have the money to buy inventory. July, traditionally the month Cannery Row shops rake in the Big Bucks that make it all worthwhile, was a complete bust for me this year. I made nothing. Nada. Zilch. Niente. And July is what carries the rest of the year.
There are parallels here between the country's economic collapse and my own. Nobody came to Monterey in July because nobody could afford to drive here. Monterey is most popular with people who live in the Central Valley where the summer temperature flirts with Farenheit 100. Monterey's summers, you will recall, are gray and dreary. In order to afford home ownership – that most cherished of American dreams – many of these people had bought houses thirty, fifty, eighty miles away from where they worked. With gas teetering near five bucks a gallon, they were going broke just driving to work.
True, the wave of foreclosures had already begun in the Central Valley. But honestly I think it was the price of gas that turned it into a tsunami.
"What do you recommend?" said the guy from Fresno.
"Well, this is a great little sauce from an artisan hot sauce maker in Sonoma – it's made with sweet potatoes and habanero! This one is made from chile del arbo – it's the only chile del arbo sauce I've ever run across. And then there's this one, Crying Tongue, made from red savinas. That's our local hot sauce by the way – Sand City is Monterey's industrial annex –"
The guy from Fresno eagerly accepts everything I recommend. After he left the store it dawned on me I could have gotten another fifty bucks out of him. He wasn't buying hot sauce. He was showing support.
I'm thinking a lot about the difference between liquidity and solvency. It's a slippery slope.
In other news _______ made his intentions known. I was hoping he wouldn't.
"Why don't you have dinner with me?" he asked.
He's another Little Store regular. About a year ago I began to suspect that he didn't really like chile peppers all that much. He liked me.
"Dinner?" I say. I do the funny thing with my mouth. It makes me look ugly.
"Yeah. You go into a restaurant, they give you a knife and a fork. And food. All you have to give them is money!"
"I don't know," I say.
"What's to know? Either you're hungry or you're not."
"It's that easy, huh?" I say.
"That's right," he said.
But it isn't. ______ would want some kind of emotional connection with me. Dare I say it? Intimacy. Which I'm not capable of giving right now. Added complication in a life that's already waaaay too complicated.
I like the guy. He deserves better. That's why I didn't go out with him.
no subject
Date: 2008-11-22 12:59 am (UTC)no subject
Date: 2008-11-22 04:29 pm (UTC)no subject
Date: 2008-11-22 06:05 pm (UTC)My web business is way down from a few years ago.
no subject
Date: 2008-11-22 06:30 pm (UTC)no subject
Date: 2008-11-22 02:11 am (UTC)no subject
Date: 2008-11-22 02:15 am (UTC)no subject
Date: 2008-11-22 02:37 am (UTC)also, i've had the same fantasy.
no subject
Date: 2008-11-22 04:39 am (UTC)no subject
Date: 2008-11-22 04:23 pm (UTC)no subject
Date: 2008-11-22 04:24 pm (UTC)no subject
Date: 2008-11-22 02:13 am (UTC)He should have offered to cook dinner for you.
I'm thinking a lot about the difference between liquidity and solvency.
Brilliant. That grabbed me big time.
no subject
Date: 2008-11-22 04:21 pm (UTC)no subject
Date: 2008-11-22 03:23 am (UTC)I think you need to move inland to Oklahoma City. We are doing pretty OK!
no subject
Date: 2008-11-22 04:19 pm (UTC)no subject
Date: 2008-11-22 03:43 am (UTC)Of course, that's a pretty long commute.
no subject
Date: 2008-11-22 04:18 pm (UTC)Yes, I think so too, and it makes me really happy to read that your little store is doing well!
no subject
Date: 2008-11-22 06:03 pm (UTC)no subject
Date: 2008-11-22 04:42 am (UTC)The economy has us all worried. I think part of why you are even still in there is not only that you have regulars, but you sell things that people actually will eat and that they are inexpensive souvenirs. Its far cheaper and more practical to get a few bottles of hot sauce than to bring yet another Kinkaid painting home.
no subject
Date: 2008-11-22 04:17 pm (UTC)Yes, I still believe the store's business model is a sound one. But we're tied to the fortunes of a dying tourist economy.
no subject
Date: 2008-11-22 02:52 pm (UTC)This kind of stuff always sounds so abstract to me. All my life I've considered being 'flush' as when there's a few bucks left over after paying rent, utilities and groceries that aren't spoken for. I never even owned a car until I was 37. The idea of 'renovating' my kitchen seems bizarre to me, something that space aliens do on Planet Zygon, or characters on TV. It presumes, first of all, that I own the kitchen ('renovations,' such as the new ceiling fan just installed in our kitchen, are of course paid for by the landlord), and that I would be both inclined and able to borrow the money to do it.
But the thing that really pisses me off about these downturns, both large and small, is the immediate assumption of a narrative by the chattering classes that this is a result of "our" living "beyond our means," as if I had personally spent the boom years leading up to the crash driving around in a giant SUV while borrowing money to renovate the kitchen in my 10,000 sq.ft., sub-prime mortgaged home with the big-screen plasma TV equipped "media room" and pool, 80 miles away from where I work.
Why do people like us, who never get the 'boom,' nevertheless suffer with all the profligate motherfuckers when it comes time for the bust?
It sucks, you know?
no subject
Date: 2008-11-22 04:10 pm (UTC)I don't care about kitchen remodels either. Which is a bit odd because I love to cook.
However I have not made my living by my pen for a good decade or more, and as a shopkeeper in Monterey, CA my fortunes are irretrievably tied to the subprime mortgage crowd.
I have a lot of compassion for those people actually. In one of the many scut jobs I've taken over the years to float the Little Store, I remember one guy vividly. His parents were farm workers. He was the first person in his family to go to college -- a community college, and he only got an AA. But college nonetheless.
Now this was the most boring, repetitive, soul-sucking job you can possibly imagine, but it was a white collar job and this young man was so proud of that. And I remember the day he came into work and announced he had just bought a house! In Soledad, which is like 50 miles away from here. We didn't discuss financing but I'd be surprised if it wasn't one of those zero down deals.
I think of that guy so often these days. Wondering whether he managed to hold on to his house...
The chatter heads are right, of course: the crisis came about because people were living beyond their means. But the fact that they were living beyond their means is what kept the economy expanding year after year. We're tied to this model of an expanding economy, when we should be looking for a sustainable economy.
no subject
Date: 2008-11-22 04:34 pm (UTC)I've had the privilege (or misfortune, depending on your point of view) of spending a fair amount of time around those few in our culture who actually live the Dream, and all they ever do is complain. Sometimes they complain about the rest of us (like your "nobody wants to invest with democrats in office" guy) but a lot of the time they complain about their own lives. If I had a dollar for everytime I played a houseparty or convention and had to stand there and listen to some rich asshole tell me how lucky I'm am to be an 'artist,' and how sad and empty his own life is, I wouldn't have to take anymore of those kind of gigs. Sure, "money can't buy happiness," but what it can and does buy is freedom from the kind of grinding, low level (and in these times front and center) anxiety that you and I and those like us live with all the time; that one missed paycheck, one cancelled gig, is going to put us on the street.
The thing these people don't get (and the myth they inflict on those lower down) is that your life will always be empty if all you fill it up with is 'stuff.' What possible good comes of 'owning' (actually the bank owns it) your own home if it's out in the middle of nowhere, completely cut off from family, friends and community, and the only time you get to see it is in the dark because your commute has you leaving before sunup and getting home after sundown?
This is one of the reasons I don't think I'd move out of my ghetto neighborhood, even if I had the money. I prefer to live around people who know how to make a good time out of nothing, without a lot of expensive toys. It's the same vibe that kept Fats Domino in the lower 9th ward all his life. The guy's a rich rock star, could live anywhere he wants, but he prefers to hang in the 'hood.
There's something to be learned from that.
no subject
Date: 2008-11-22 05:07 pm (UTC)Well, in the case of the young man I described above, it was a gift to his parents: See how far the DNA has come! And possibly to his children. I'm not much into possessions either, so I can't really analyze it coherently. Even when I was making $150,000 a year I lived like a grad student. Sent my kids to expensive private schools though and took some nice vacations.
I don't judge them though. I know quite a few wealthy people who are wonderful human beings and quite grateful for their extraordinary good fortune. Two of them are actually very close friends!
p.s.
Date: 2008-11-22 04:36 pm (UTC)When I came to Tulane as a grad student in 2003, I had to re-read Karl Marx's "Das Kapital" for a grad seminal. Marx had it nailed in a lot of ways. Capitalism, if left unregulated, devours itself.
Re: p.s.
Date: 2008-11-22 05:01 pm (UTC)I mean in some sense the fact that America has switched from an manufacturing based economy to a service economy means that labor is actually valued, no? :-)
Re: p.s.
Date: 2008-11-22 05:27 pm (UTC)The issue we ultimately were at loggerheads with was inheretence. It seems to me that you can't insist that inheretied advantage (ie. wealth and social standing) is perfectly proper and then turn around and deny the very existance of inherited disadvantage (ie. racism and it's ongoing social price). You can't have it both ways.
I gave up on the discussion when he came out with something to the effect that 'some people are destined to be poor.' To be able to hold a belief like that yet still insist that this is the Land of Equal Opportunity for All is so stunningly intellectually inconsistent that I just can't form any kind of counterargument.
I've noticed republicans win a lot of arguments that way.:-)
Re: p.s.
Date: 2008-11-22 05:42 pm (UTC)We agree about that then.
Jeff inherited wealth; unsurprising that he doesn't agree.
And you're right -- I particularly loath the Calvinistic overlay, the poor are poor because God wants it that way.... Yuck!
Re: p.s.
Date: 2008-11-22 05:37 pm (UTC)I wish, but they've got an escape hatch for that one too.:-P
Post-Katrina there were enormous labor shortages in New Orleans (still are, in some areas) and people came from all over the southeast and beyond looking to make money working in the cleanup. But the Bush administration put legislation in place allowing contractors to import large amounts of 'guest laborers' (mostly latinos) for less than minimum wage. The rationale was that this was dirty work that "Americans wouldn't do" (well, not for $30 a day they wouldn't).
A lot of these guys are still here. You see them standing outside places like Home Depot every day looking for day work. Some contractors refused to pay them even the pittance they contracted for (hey, fuck you, Pedro. Go back to Guatamala if you don't like it) and they're stuck here.
So, there you have it. Capitalism, American style. The price of labor goes up due to increased demand, and the employers lobby their pals in government to change the rules in their favor.
Re: p.s.
Date: 2008-11-22 05:48 pm (UTC)But I've got a better one, heh heh heh! :-)
The H2B visa system took a major hit last year -- it used to be that legal aliens who were already in the system didn't count against the cap on getting workers into the country. But last year that changed for some reason. A lot of industries that dependd on that labor -- landscapers, fishing operations, the hospitality industry -- were hard hit.
Of course, it isn't that Americans won't do those jobs. It's because Americans would expect a decent wage for doing those jobs.
Re: p.s.
Date: 2008-11-22 06:20 pm (UTC)Or, unfortunately in some cases, can't.
My cousin Valerie works in data processing for the city of New York and told me a few years back, when I was going through all kinds of hell trying to get my Canadian wife into the country (a long story filled with fucktardery, as well as $8,000 and two years lost to immigration lawyers and filing fees) that her department was maxed out 2 years into the future on H1B visas for importing Asian techies. According to her, there "aren't nearly enough educated Americans to do these jobs."
Now it may be that the problem is NYC rents, and all the American techies are opting for $60,000 starting salaries in towns where that makes you reasonably well off. However, I teach at a "major American university" (Tulane) and received my undergraduate degrees at a Canadian one (the University of British Columbia in Vancouver) and my totally subjective take is that my American students get a pretty sub-par education at a truly ridiculous price (tuition is $38,000 a year).
Hopefully this changes, now that 'smart' is back in style at the white house.
Re: p.s.
Date: 2008-11-22 06:32 pm (UTC)Re: p.s.
Date: 2008-11-22 07:44 pm (UTC)By American standards, no, but that's my point. I had a student tranfer last year to UNO (a public university) and she's always reporting back to me how easy the work is there and how she misses Tulane's "high standards." I don't have the heart to tell her that Tulane's program is about on par with a middling community college in Canada. That's just the music faculty though, I can't speak for the 'flagship' schools like medicine, law and business.
It's funny, because a lot of Canadian university people have a kind of acedemic penis envy when it comes to big, expensive US schools. All universities in Canada are public, and tuition averages about $3,000 a year. There's a perception that their public status means they're kind of shabby, socialistic places, but paradoxically the result of this is much higher admission standards, because government money is always tight and the only way the schools can restrict admission is by raising the GPA required to get in. They also don't have the legacy admissions and dolt children of deep pocket donor-alumnae cluttering up the place.
But all that notwithstanding, a lot of my colleagues are majorly impressed by my gig at a "top American school." Until they get down here and check it out. I brought my buddy Al Matheson down as a featured soloist when the Tulane student Jazz Orchestra played at jazzfest and he was like "jeez John. No offense, but this school is kind of...unimpressive." :-P
They also think I pay less taxes too, and I do have a slightly lower effective tax rate. But a lot of stuff I pay for here (particularly health care) that I didn't there more than makes up the difference.
Re: p.s.
Date: 2008-11-22 07:48 pm (UTC)That's a mixed blessing though. I've got to say that a lot of my students have really stepped up when it comes to community outreach programs and the rebuilding effort. It's been a great experience for them and has really gotten them out of the upper middle class bubble a lot of them would otherwise reside in.
Re: p.s.
Date: 2008-11-22 08:22 pm (UTC)Max went on to go to a pretty interesting school for his first two years. Check out their website some time:
http://www.deepsprings.edu/home
If you're interested in education, you'll be interested in Deep Springs.