MySpace

Jun. 30th, 2011 06:53 am
mallorys_camera: (Default)
[personal profile] mallorys_camera
Wow. MySpace just sold for $35 million. That's like change you find buried with the Dorrito crumbs under the sofa cushions in the corporate acquisition world.

As recently as October 2008, MySpace was still generating 76 million page views a month.

How quickly things rise, how quickly they fall in this brave new world of ours.

Date: 2011-06-30 01:41 pm (UTC)
From: [identity profile] christophrawr.livejournal.com
bargain basement landlords in nyc have more scratch than that. *nod*

Date: 2011-07-01 11:10 am (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Yep. If it can be repurposed at all, I'd say buyers got a bargain.

Date: 2011-06-30 02:10 pm (UTC)
From: [identity profile] platofish.livejournal.com

Surely myspace is heading for oblivion by now? I guess they still have advertising revenue, but it's hard to imagine being able to compete against the next wave of social media. What ever that might be.

Date: 2011-07-01 11:14 am (UTC)
From: [identity profile] mallorys-camera.livejournal.com
the next wave of social media

Not sure what that will be, but I am sure that FB's days are numbered. FB does nothing to retain customer satisfaction with its organization. I actually think one of the reasons Google has retained market share all these years is those whimsical drawings/cartoons around the search box.

Date: 2011-06-30 04:53 pm (UTC)
From: [identity profile] platofish.livejournal.com
.... "far less than the $580 million News Corp. paid for Myspace in 2005."

From CNN.com

Date: 2011-07-01 11:14 am (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Indeed. Or even Barry Diller before him.

Date: 2011-06-30 04:56 pm (UTC)
From: [identity profile] jdquintette.livejournal.com
Two things about this are striking to me. One, the idea that 35 million is chump change (I'd be delighted to have 35 million dollars in the bank) and two, thirty five million for what? The "company" produces nothing, manufactures nothing, and even in the abstract world of the internet, performs no usefull function.

I have a friend in San Francisco who says he lives surrounded by "twitter millionaires." Their sole accomplishment in life has been growing wealthy ffrom the proceeds of "social media." It's the commercial equivalent of the Seinfeld Show, a show about nothing. This is a product "about" nothing.

Date: 2011-06-30 05:08 pm (UTC)
From: [identity profile] platofish.livejournal.com

Its all about the advertising revenue. Even if myspace 'only' gets a million hits a day companies will pay to put their logo/advert on the page. Plus, agencies get access to detailed demographic information that lets them target their advertising for maximum effect/profit. For that kind of information and potential custom then $35M is probably chump change.

Date: 2011-06-30 05:47 pm (UTC)
From: [identity profile] jdquintette.livejournal.com
Oh I get the concept. I'm just uncomfortable with an economy that has no basis whatsoever in making , you know...boring stuff that people actually need.

Date: 2011-07-01 11:24 am (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Economists say the shift from manufacturing to service provision is the mark of a "mature" society.

Date: 2011-07-01 11:22 am (UTC)
From: [identity profile] mallorys-camera.livejournal.com
It's partly about the advertising revenue, and partly about harvesting and marketing all that personal information about anyone who was ever a user. (See http://online.wsj.com/public/page/what-they-know-digital-privacy.html)

Date: 2011-07-01 01:31 pm (UTC)
From: (Anonymous)
FB by far the most insidious offender when it comes to profile building. Most mainstream sites now allow people to log in/make comments using their FB user name and password. A marketeer's dream!

Date: 2011-07-01 01:46 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
So true! And they frequently use "deleted" info to inform their profiling.

Date: 2011-07-01 11:18 am (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Certainly in our culture, social media does "nothing."

Social media is widely credited with helping to organize the current wave of deep unrest cresting through the Middle East and points beyond.

MySpace's mistake was that it encouraged people to build promotional platforms (MySpace pages) and the social interactions were secondary to that. In point of fact, most people don't have a product to promote and they don't want to promote themselves as though they are a product. They just want to hang out -- hence the eventual ascension of Facebook.

Date: 2011-06-30 05:11 pm (UTC)
From: [identity profile] starlight-pf.livejournal.com
It was the glitter graphics that killed myspace.

Date: 2011-07-01 11:25 am (UTC)
From: [identity profile] mallorys-camera.livejournal.com
The graphics certainly. I remember what a relief Facebook's minimalist graphic user interface was when I first encountered it.

Date: 2011-06-30 05:21 pm (UTC)
From: [identity profile] myelectricsheep.livejournal.com
i wonder how much livejournal is worth. no really!

Date: 2011-07-01 11:26 am (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Oh, good question! :-)

Date: 2011-07-01 04:13 am (UTC)
From: [identity profile] uj-pacha.livejournal.com
yeah, reading that article reminded me to delete my myspace. haha.

Date: 2011-07-01 10:00 am (UTC)
From: [identity profile] starlight-pf.livejournal.com
lol, me too!! :)

Date: 2011-07-01 11:26 am (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Not the effect that was intended, I'm sure. :-)

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