Wow. MySpace just sold for $35 million. That's like change you find buried with the Dorrito crumbs under the sofa cushions in the corporate acquisition world.
As recently as October 2008, MySpace was still generating 76 million page views a month.
How quickly things rise, how quickly they fall in this brave new world of ours.
As recently as October 2008, MySpace was still generating 76 million page views a month.
How quickly things rise, how quickly they fall in this brave new world of ours.
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Date: 2011-06-30 01:41 pm (UTC)no subject
Date: 2011-07-01 11:10 am (UTC)no subject
Date: 2011-06-30 02:10 pm (UTC)Surely myspace is heading for oblivion by now? I guess they still have advertising revenue, but it's hard to imagine being able to compete against the next wave of social media. What ever that might be.
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Date: 2011-07-01 11:14 am (UTC)Not sure what that will be, but I am sure that FB's days are numbered. FB does nothing to retain customer satisfaction with its organization. I actually think one of the reasons Google has retained market share all these years is those whimsical drawings/cartoons around the search box.
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Date: 2011-06-30 04:53 pm (UTC)From CNN.com
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Date: 2011-07-01 11:14 am (UTC)no subject
Date: 2011-06-30 04:56 pm (UTC)I have a friend in San Francisco who says he lives surrounded by "twitter millionaires." Their sole accomplishment in life has been growing wealthy ffrom the proceeds of "social media." It's the commercial equivalent of the Seinfeld Show, a show about nothing. This is a product "about" nothing.
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Date: 2011-06-30 05:08 pm (UTC)Its all about the advertising revenue. Even if myspace 'only' gets a million hits a day companies will pay to put their logo/advert on the page. Plus, agencies get access to detailed demographic information that lets them target their advertising for maximum effect/profit. For that kind of information and potential custom then $35M is probably chump change.
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Date: 2011-06-30 05:47 pm (UTC)no subject
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Date: 2011-07-01 01:31 pm (UTC)no subject
Date: 2011-07-01 01:46 pm (UTC)no subject
Date: 2011-07-01 11:18 am (UTC)Social media is widely credited with helping to organize the current wave of deep unrest cresting through the Middle East and points beyond.
MySpace's mistake was that it encouraged people to build promotional platforms (MySpace pages) and the social interactions were secondary to that. In point of fact, most people don't have a product to promote and they don't want to promote themselves as though they are a product. They just want to hang out -- hence the eventual ascension of Facebook.
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Date: 2011-06-30 05:11 pm (UTC)no subject
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Date: 2011-07-01 11:26 am (UTC)