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[personal profile] mallorys_camera
So-o-o, I’m closing the Little Store as of the end of February.

I’m sad. Very sad. Heartbroken, you might say.

But it’s certainly the right decision.

“I can’t pay the rent,” I told Bill Grimm a/k/a the Cannery Row Company bagman flatly on the phone yesterday. “The store isn’t making any money. What business we did have in January mostly came from Internet sales. It isn’t that people aren’t coming into the store or coming in and then not buying things. It’s that there are no people on Cannery Row.”

“Well, you’re just wrong,” Bill Grimm blustered. “It’s just your store that isn’t making any money. Other businesses are doing fine. I have the January figures. They’re up from January ’08.”

Huh?

I mean I’ve sat in the Little Store and watched all the other businesses for signs of life. When two people wander into the store in 8 hours, there’s very little else to do. Where are all these other sales coming from? Did the Invisible Man take his Invisible Octuplets on a Cannery Row shopping spree? Or maybe the 700 Building opens on to a Space/Time Portal. Even as I type, thousands of alien shopaholics are materializing inside the doors of the Sunglass Hut, the Sand Dollar, Alamo Flags, plundering their shelves.

Or maybe Bill Grimm is cherry picking his statistics. I can believe the Harley store’s sales are up. They only opened last year and it seems like every guy in the world wants to own stuff emblazoned with the Harley insignia. They’re all rugged individualists. Don’t believe me? Read their teeshirts. I can also believe the candy store’s sales are up because, hello! you drag the kids on a three-hour car ride, you have to buy them something. Two thousand square feet of barrels filled with candy! Kid paradise! No price tags on that candy either, so by the time your kid has filled up his basket and the guy at the cash register tells you it’s $22 a pound it’s waaaay too late to back.

But I can’t believe anybody else is making money. I think Bill Grimm is delusional.

And yes of course, I’m a complete failure and maybe I can arrange to get hit by a truck today since suicide isn’t an option – too tough on the kids. I don’t matter, my life is pointless.

My fault.

My responsibility.

BUT… I think the Cannery Row Company fucked me. Was it legal? Sure. But unethical.

First of all despite taking a hefty chunk out of the incidental expenses they charge us -- above and beyond the actual rent -- for advertising, they do no fucking advertising.

And then... For two whole years the Cannery Row Company closed Cannery Row down so they could build their new hotel. We were told they were building the new hotel. We were told it would take ten months. We were not told that Ted Balestreri and Burt Cutino had managed to manipulate those spineless creeps who pretend to be the mayor and the city council into shutting down the actual streets. You bet this had an effect on sales.

Our rent wasn’t reduced though. Frankly an ethical landlord would have reduced the rent.

For two whole years we struggled to survive. Gonna be worth it! we were told. More tourists! Rich tourists.

This was the period during which I signed my second lease. In retrospect I shouldn’t have. But the Little Store had done so well its 1st 15 months and I really loved it and I wanted to believe sleazy Bill Grimm when he prattled on and on about how good times were just around that bend.

The hotel was finally finished in July 2008. And then the price of gas shot up. Monterey isn’t on the way to anywhere else, it’s a destination you have to want to go to. And nobody did. Tourism was way down. Again – purely anecdotal observation. I can’t find any official statistics. The closest proxy would be Aquarium attendance but those stats are kept in an underwater vault guarded by white sharks.

We did half the sales in July 2008 that we did in July 2007.

From that point on we were fucked, and it was only a matter of time. I loved my customers, I felt like the store was a magical sanctuary in a crusty gray Universe. I kept trying. But I knew the rent reduction the Cannery Row offered me in November wasn't going to work unless they also waived the rent for January & February. And they weren't going to do that. January and February are always dead. This year has been a lot more moribund than last. It’s always been the July money that's gotten us through the winter slump. But this year there wasn’t any.

So. We’re through. I'm hysterical right now but in a few days I'll be relieved. It’s been a heavy, heavy load to tote.

Just one more recital of a story that will be told over and over and over again in the next few years. The US of A's bedtime story, you might say.

Because the economy isn’t getting any better. In fact all indications seem to point to the economy getting worse. Even assuming Keynes was right and this stimulus package does what it’s supposed to do, it’s still a Ponzi scheme. Who gets left holding the bag? Well some of them – your children and mine – have already been born. Most of them haven’t.

Plus a hit bigger than the foreclosure crisis is just around the corner though nobody’s talking about it. I refer, of course, to Boomer retirement. Just what happens when Boomers start clamoring for their social security? How do Barack and the Obamatrons intend to pay for that?

I voted for Obama and I continue to like him on a personal level – he feels like a peer somehow, someone with whom I could have an interesting conversation about, say, jazz or the explosive growth of the Indian middle class. I approve of his decision to close Guantanamo. I disapprove of his cabinet appointments. I think his lack of administrative experience is taking a big juicy bite out of his ass right now viz his economic policies although to be fair, the same would be true of John McCain. Senators make lousy presidents, they have no practical fiscal experience.

A federal government as deeply leveraged and indebted as ours is right now is simply making the wrong decision to go more deeply into debt. It makes no sense.

Date: 2009-02-12 09:19 pm (UTC)
From: [identity profile] steve-vernon.livejournal.com
This breaks my heart to read this, but there's a lot of that going around.

The downtown area where I work, here in Halifax, has been drying up for some time. The boutique mall where I sign at a regional bookstore has the same story. Everybody is shopping at WalMart. Everybody is going to the big box. The streets are empty of everyone except panhandlers.

Last summer my wife had to close her dance studio. The same reason, less students, more rent. She went back to work as a seamstress for a while but has been hired to run somebody else's dance studio. She's landed on her feet, although for a while it didn't feel that way.

You will too, I suspect. These days it's either optimism or suicide - and like you - I have kids who would be bothered by that.

Might fuck up the insurance settlements.

(n'yuck, n'yuck, n'yuck)

Take care and happy landings. One door open one door closed all that happy-crappy Oprah shit. This crap will work itself out -you bet.

Date: 2009-02-12 09:39 pm (UTC)
From: [identity profile] platofish.livejournal.com

Thats sad.....sorry it didn't turn out better.

Date: 2009-02-12 09:53 pm (UTC)
From: [identity profile] cake-o-rama.livejournal.com
I'm so sad to read this. First on a self-absorbed personal level, my dream of wandering in there some day on some long anticipated return to california. But for you mostly and how I know you're not yet at the point of feeling like your life is a big empty cardboard refrigerator box and you have a new pack of markers and a million different dreams of what it could be. The next reinvention. I apologize too, as I'm on a muscle relaxant, rambling and poor sentence structure is about all I can manage right this minute. And I have to keep thinking as the economy disintegrates around my life too, that at least I'm, we're not any of us alone in this.

Date: 2009-02-12 10:41 pm (UTC)
lethe1: sleeve of Lewis Furey's first album (whine)
From: [personal profile] lethe1
I am so sorry.

Of course Grimm is lying through his teeth. Making it appear it is all your own fault is easier than admitting the Cannery Row Company is at least partly responsible.

Date: 2009-02-12 10:52 pm (UTC)
From: [identity profile] quiet-life.livejournal.com
i'm really sorry. it must have been so hard to be powerless to change the things that were going wrong there.
your landlord, pffft on him.- he's pulling that "are you going to believe me or your lying eyes?" routine. maybe he's too scared to admit to himself that things are not quite turning around or fears the rest of his tenants are going to close up.
i hope this turns out to lessen your burdens, although i understand how sad it is. it doesn't sound like there was a damn thing you could do to change this.

Date: 2009-02-12 11:11 pm (UTC)
From: [identity profile] a1icey.livejournal.com
i'm really sorry patrizia - i wish i could have seen it.

will you continue online sales? my mother wants to know

and not to belittle your experience but: I'm hysterical right now but in a few days I'll be relieved. It’s been a heavy, heavy load to tote. is exactly how losing the standard felt. so i completely understand. however, allow yourself several months mourning period.

maybe this economic crisis will stave off the boomer retirement?

Date: 2009-02-12 11:32 pm (UTC)
From: [identity profile] tinymammoth.livejournal.com
Oh man, I'm so sorry. I have followed the drama of the Little Store from the beginning and I really came to love it.

Date: 2009-02-13 02:29 am (UTC)
From: [identity profile] pageeater.livejournal.com
I know this is not the end you wanted for the Little Store. :-(
You know that old cliche' "nothing goes out without leaving room for something better"? I know this means nothing to you today, nor will it tomorrow, but I really do believe this is how it will be for you. At the same time, I'm so sorry you are having to go through this.

Date: 2009-02-13 03:15 am (UTC)
From: [identity profile] badrobot68.livejournal.com
It breaks my heart to read this. :(

Date: 2009-02-13 04:20 am (UTC)
From: [identity profile] hotelsamurai.livejournal.com
I am so sorry to hear it. Your store is awesome. Glad it's a relief for you, though.

:-(

Date: 2009-02-13 05:03 am (UTC)
From: [identity profile] ch.livejournal.com
i'm so sorry, p.

will you continue to do mail order? was that profitable?



Date: 2009-02-13 05:24 am (UTC)
From: [identity profile] lacachet.livejournal.com
Oh, Patti, I'm so sorry--I know how you love the little store--I'm also someone who thought I'd sneak in and see it, someday. I'm not big on cyber-hugs, but I'm sending you one, all the same! *HUG*

Date: 2009-02-13 06:19 am (UTC)
From: [identity profile] sulphuroxide.livejournal.com
the same stupid things are happening here in la. la citiezns approvied of measure k some odd billions of dollars to upgrade and build new school buildings. the average life of a building is 40-50 years. most of the existiing buildings were built in the 40s and 50s. so that's about right. except that these new buildings will only last about 40-50 years, and the bond money made to pay for it (due to the cost) will extend at least 60 years into the future. we'll be borrowing more bond money to build new buildings before these current bonds are even paid off.

Date: 2009-02-13 06:52 am (UTC)
From: [identity profile] gordonzola.livejournal.com
me too! I'm just glad I got to visit once. You gave it all you could P!

Date: 2009-02-13 01:08 pm (UTC)
From: [identity profile] slfisher.livejournal.com
I'm so sorry.

Date: 2009-02-13 01:54 pm (UTC)
From: [identity profile] ddreeree.livejournal.com
Dude, I'm so sorry. It would have been fun if my husband and I could've taken a trip to Monterey again, during our annual trip back to the Bay Area. He's a health inspector, and he says ALL the restaurants he inspects are slow on business. Except for places like fucking McDonald's. Sad.

Date: 2009-02-13 04:14 pm (UTC)
From: [identity profile] mallemaroking.livejournal.com
I'm so sorry to hear this. I was really hoping that something magical would happen to bring business back to Cannery Row.

Date: 2009-02-13 05:42 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Yeah, I remember when you dropped the closure of Belinda's studio casually into one of yr entries. "He's buried his lead!" I thought. Because while I don't know Belinda, I felt I did know her passion for dance...

Thanks for the good thoughts. I know we don't often comment on one another's LJ's but your's always makes me smile and I am rooting for yr writing in a big way.

Date: 2009-02-13 05:42 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Well, don't worry -- yr order should go out today. :-)

Date: 2009-02-13 05:45 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Thanks. No we're none of us alone in this. It's just hard on my ego to know I'm but one of five million footnotes to Depression 2.0. I want my pain and suffering to be unique, y'know? :-)

Date: 2009-02-13 05:46 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Thanks. Grimm is only doing what he's paid to be doing of course. I can't hold it against him personally.

Date: 2009-02-13 05:48 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Aww, thanks.

it doesn't sound like there was a damn thing you could do to change this.

There really wasn't. In fact if I had any common sense at all, I would have bailed in August. You keep hoping for magic...

Date: 2009-02-13 05:51 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Thanks, Alice. Tell your mother, I don't know. I'm not going to make any decisions for the next few days. (Just curious -- why would she ask that question?)

maybe this economic crisis will stave off the boomer retirement?

Decimation of everyone's 401K's means there will be an even heavier burden on social security, I'm afraid. In fact if I could figure out a way right now to claim to be disabled, I'd hop right on that gravy train.

Date: 2009-02-13 05:51 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Well, thank you! That is very sweet of you to say.

Date: 2009-02-13 05:52 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Thanks, Gordon. I did try very, very hard.

Date: 2009-02-13 05:54 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Well, thanks, Mizz P. It is very painful right now. I imagine it will get better though.

Date: 2009-02-13 05:55 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Yeah! Now your store has to do well because it's a morale booster for me!

Date: 2009-02-13 05:56 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Not quite a relief yet. But I'm sure it will be in a month or so.

Re: :-(

Date: 2009-02-13 05:56 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Mail order was profitable, actually. Haven't made a decision as to whether I'll continue it. Not going to think about anything for the next few days.

Date: 2009-02-13 05:57 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Thanks, I appreciate it.

Date: 2009-02-13 05:57 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
It's your generation that's getting burned and that's the truth.

Date: 2009-02-13 05:58 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Thanks, Sharon.

Date: 2009-02-13 05:59 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
McDonald's has a very clever business plan. And much as I hate their product, the entrepreneur in me can't help but admire the way they rose to their reversal of fortunes a couple of years back. They took on Starbucks and they won!

Date: 2009-02-13 06:00 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Thanks. I was hoping too...

Date: 2009-02-13 06:02 pm (UTC)
From: [identity profile] a1icey.livejournal.com
well she gets really excited about the internet. plus she builds websites. also my mother is worse than me about being always in other people's business. heh her first reaction was "she needs to invest some money into having a professional build a really slick website and then go to county fairs with samples!"

Date: 2009-02-13 06:07 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Nah. I like my website. Simple but functional.

Date: 2009-02-13 06:09 pm (UTC)
From: [identity profile] a1icey.livejournal.com
thats what i said :)

Date: 2009-02-13 06:23 pm (UTC)
From: [identity profile] platofish.livejournal.com
thats the last of my concerns....

hope you feel better in a while, and move on to something ou love as much in a real short time.

Date: 2009-02-13 06:27 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
Thanks. I was just doing the n'yuck, n'yuck, n'yuck dance because -- well. That's what I do.

Date: 2009-02-13 07:25 pm (UTC)
From: [identity profile] badrobot68.livejournal.com
I do have hope for the future. January was actually UP and Feb is chugging along at a reasonable pace. Cruise ship season starts in April and there are even more boats this year.

I promise to make you proud!

Date: 2009-02-14 04:14 am (UTC)
From: [identity profile] idylld.livejournal.com
I am so damn sorry that times are so damn wretched. You gave it your all.

Date: 2009-02-14 04:37 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
I did. I remember you writing when I first floated the plan in these pages, "The only people who make money off these arrangements are the landlords." You were right.

Date: 2009-02-14 08:33 pm (UTC)
From: [identity profile] bel-ebat.livejournal.com
patrizia- i read this entry when you first wrote it but hesitated commenting, because i wanted to think of something good to say. i couldn't- everything i could possibly say you already know.

i'm so sorry.

Date: 2009-02-15 06:43 pm (UTC)
From: [identity profile] mallorys-camera.livejournal.com
There's nothing good anyone can say, Alessandra -- it is what it is. But you know, if you take risks you have to be prepared that you may fail.

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