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The Chili Pepper Emporium bills itself as the world's largest chili store. It's in a strip mall, right next door to a Starbucks, about half a mile from Albuquerque's Old Town (which you figure should be its natural comfort zone.) The plaque over its front door reads: Hey you with the $5 coffee – support us too!
( More Albuquerque blah blah blah )